![]() ![]() ![]() I’m not really trying to catch that Live Aid crowd or whatever.”Ĭlearly being the Kings came with some baggage. If there’s a million b-boys that buy that type of record, I’m straight. I only know how to make what I know how to make. ![]() I don’t want to go stretching my neck out to go find a rock crowd or whatever, trying to sell 50 million, cause I don’t even really understand that too much. I like the b-boys that I know to buy records. I could sell a million and be happy every time. “Myself,” he said at the time, “I’m not interested in reaching a giant audience. Run shrugged off the group's newfound superstar status. is out of the race, it’s easy to go for yours out there.” There were people who actually talked about it. Like when Run’s lung collapsed (in December), I know a lot of rappers who was real happy. A couple of people say, ‘Hey, you know if you come weak this time, I’ll just be happy to step up.’ I ain’t going to say no names. Know what I’m saying? So we went to work. If we come with another weak album, we could be over with. ![]() “Everybody’s praying and planning for our downfall. “Everybody is looking for us to go downhill now,” Jam-Master Jay told SPIN in 1986. It put the group on edge as they hit the studio for their third project. appearing to chase the rock audience in a way that critics felt watered down their sound. But the King Of Rock album saw Run-D.M.C. was the superstar face of a Hip-Hop's commercial movement. Hip-Hop was becoming big business, and Run-D.M.C. In the wake of Run-D.M.C.'s success, Def Jam Records was launched, and with it, the careers of teenage phenom LL COOL J and soon-to-be superstars Beastie Boys. In 1985, they followed it with another hit album, the MTV-primed King Of Rock, starred in their first movie Krush Groove, and appeared at the landmark Live Aid festival. In 1984, the "Kings From Queens" dropped their eponymous debut album and didn't just kick down the mainstream door for rap music, they blew it off the muthafucking hinges. Run-D.M.C. was a gold-selling smash that boasted monstrous singles like "It's Like That" and "Rock Box," the latter of which put Run, D.M.C. *(editor's note) this story was originally published on 5/15/21 ![]()
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